Healthfirst Sponsors 56th Annual National Puerto Rican Day Parade
BRONX, NY,May 23, 2013 –Healthfirst is sponsoring the 56th Annual National Puerto Rican Day Parade in New York City, scheduled for Sunday, June 9th. Led by this year’s Grand Marshall, actress Chita Rivera, the procession will march down Manhattan’s Fifth Avenue starting at 11:00am. This year’s parade theme is “Celebrating Your Health”.
Leading up to the parade, Healthfirst will participate in two cultural festivals in the Bronx offering health education materials and free face painting for children. Attendees are welcome to visit the Healthfirst tent at the 152nd Street Cultural Festival (between Jackson and Union Avenues) on Saturday, June 1st from 10:00am – 5:00pm. The Healthfirst tent will also be present at the National Puerto Rican Day Parade Music Festival and Health Fair at Roberto Clemente Park, 301 W Tremont Ave., Bronx, NY 10453 on Saturday, June 8th from 9:00am – 6:00pm.
“Our sponsorship of the 56th Annual National Puerto Rican Day Parade is a testament to our commitment and strong relationship with the Hispanic community,” said Shirley Cox, Healthfirst Director of Facilitated Enrollment. “As a company with over 200,000 Hispanic members, we are proud to be a part of this year’s festivities, promoting health awareness and the importance of a healthy lifestyle.”
Singer Tony Orlando and Univision radio personality, Noel “Speedy” Mercado”, are among the special guests scheduled to attend the National Puerto Rican Day Parade. For more information, please visit the official parade website, www.nationalpuertoricandayparade.org. For more information on Healthfirst, visit www.healthfirst.org.
Established in 1993, Healthfirst is a not-for-profit managed care organization that offers low or no-cost health insurance to eligible individuals and families living in the New York metropolitan area and New Jersey. It provides a variety of government-sponsored health insurance programs, including New York State's Child Health Plus, Family Health Plus, and Medicaid, as well as Medicare Advantage. The Healthfirst family of companies includes Healthfirst in New York, Healthfirst NJ in New Jersey, and Senior Health Partners (SHP), a managed long term care plan serving Medicaid-eligible clients in New York City. For more information, visit the company's websites at www.healthfirst.org and www.healthfirstnj.org.