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Healthfirst Launches Men’s Health Awareness Campaign in Recognition of Men’s Health Month

Special Guest Spokespeople Include Brooklyn Borough President Marty Markowitz

NEW YORK, NY, May 29, 2013 – Healthfirst is launching a public service announcement (PSA) campaign in recognition of Men’s Health Month, celebrated annually in June. The campaign theme, “Get him to the doctor,” emphasizes the importance of convincing men to go to the doctor for a regular checkup. PSAs will be distributed in print, radio and digital (web banner) formats beginning the first week of June. Offered in English, Spanish and Chinese, the PSAs will target African-American, Latino and Asian multicultural markets, as well as, the general population.

Guest spokespeople participating in the campaign include Brooklyn Borough President Marty Markowitz (general market PSA); Ino Gomez, WADO 1280 AM radio personality (Hispanic market PSA); New York City Councilman Peter Koo (Asian market PSA); Eddie Chiu, Lin Sing Association (Asian market PSA); Corey Herbert, MD (African-American market PSA); and, Susan Beane, MD, Healthfirst Vice President and Medical Director (African-American market PSA).

Selected Healthfirst staff members will also be featured in the PSAs sharing their personal stories of instances where health screenings saved their own lives or when they convinced a male family member/friend to see the doctor resulting in a fortunate outcome. Their stories support the point that early detection can save lives.

Media outlets running the PSAs during the month of June include amNY, Metro, Harlem News, New York Carib News, New York Amsterdam News, El Especialito, El Diario-La Prensa, Queens Latino, World Journal, Sing Tao, WBLS-FM, WLIB-AM, WWRL-AM, WADO-AM, WXNY-FM andWQBU-FM.

“We want to highlight the importance of men taking care of their health and being able to enjoy a long, healthy life with the people who care about them the most — their loved ones,” said Susan Beane, MD, Healthfirst Vice President and Medical Director. “Healthfirst is extremely thankful to all of our spokespeople for their participation and helping us to empower the communities we serve with proactive steps for prevention against life-threatening disease.”

Men’s Health Month is designated by the Men’s Health Network, a not-for-profit based in Washington, DC, and is celebrated across the United States with screenings, health fairs, media appearances, health education and outreach activities to increase awareness of preventable health problems and encourage early detection and treatment of disease among men and young boys. For more information on the organization, visit www.menshealthmonth.org.

 

About Healthfirst

Established in 1993, Healthfirst is a not-for-profit managed care organization that offers low or no-cost health insurance to eligible individuals and families living in the New York metropolitan area and New Jersey. It provides a variety of government-sponsored health insurance programs, including New York State's Child Health Plus, Family Health Plus, and Medicaid, as well as Medicare Advantage. The Healthfirst family of companies includes Healthfirst in New York, Healthfirst NJ in New Jersey, and Senior Health Partners (SHP), a managed long term care plan serving Medicaid-eligible clients in New York City. For more information, visit the company's websites at www.healthfirst.organd www.healthfirstnj.org.

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Contact:
Laura Vialva

212-801-1451

718- 764-3517 (mobile)
LVialva@healthfirst.org