Healthfirst Launches Consumer Health Benefit Exchange Education Program
Educating the public on Health Care Reform and the Affordable Care Act
NEW YORK, NY, July 22, 2013 – Healthfirst launches its Health Care Reform consumer education program today with ExchangeFacts.org. This website will serve as a key resource for consumers, Healthfirst members, and the general public in the New York metropolitan area to learn more about how Health Care Reform and the Affordable Care Act will impact their health care choices.
Starting in October 2013, consumers will be able to shop for and enroll in a Qualified Health Plan through the New York Health Benefit Exchange (NYHBE) for coverage that begins on January 1, 2014 (New York’s Exchange is called the New York Health Benefit Exchange for now, although that name will soon change). Healthfirst will continue to offer its Medicaid and Child Health Plus products and is awaiting approval by New York State to serve as a Qualified Health Plan as well. Qualified Health Plans will serve individuals who are not eligible for Medicaid or Child Health Plus.
A main feature of ExchangeFacts.org will be a Fast Fact Sheet, a one-pager with information on timelines about Health Care Reform. In addition, visitors to the website will be able to:
- Watch a video to hear about Healthfirst’s role in Health Care Reform
- Get answers to Frequently Asked Questions
- Get a timeline, glossary of terms, and tips on how to get ready for the Open Enrollment period that begins in October
- Find helpful links to government resources
- Sign up for email updates about Health Care Reform news
“Healthfirst’s ExchangeFact.org website is an important step in providing consumers with information about how Health Care Reform affects their access to health care coverage,” said Errol Pierre, Healthfirst Assistant Vice President of Product Management. “We look forward to serving as a premier education resource for the public to keep them well-informed on their options for themselves and their families.”
For more information on Healthfirst and its offerings, visit www.healthfirst.org.
Established in 1993, Healthfirst is a not-for-profit managed care organization that offers low or no-cost health insurance to eligible individuals and families living in the New York metropolitan area and New Jersey. It provides a variety of government-sponsored health insurance programs, including New York State's Child Health Plus, Family Health Plus, and Medicaid, as well as Medicare Advantage. The Healthfirst family of companies includes Healthfirst in New York, Healthfirst NJ in New Jersey, and Senior Health Partners (SHP), a managed long term care plan serving Medicaid-eligible clients in New York City. For more information, visit the company's websites at www.healthfirst.org and www.healthfirstnj.org.