HEALTHFIRST LAUNCHES 2012 SUMMER CHILDREN’S HEALTH AWARENESS INITIATIVE

FOR IMMEDIATE RELEASE

Contact:
Laura Vialva
212-801-1451
718-764-3517 (mobile)
Lvialva@healthfirst.org

NEW YORK, NY, August 9, 2012 – Healthfirst launches the Children’s Health Awareness Initiative today, a series of activities focused on wellness and health education for children under 18 years of age. The series is part of the HealthfirstHealthy Living community health education program.

Events will be held in conjunction with Healthfirst providers and community partners to bring free activities to local New York City neighborhoods. Scheduled events include:

• August 11: 2012 Nassau County Youth Drawing Contest Grand Finale
• August 12 and September 16: New York Red Bulls Youth Soccer Clinics
• August/September: Back-to-School Backpack Campaign
• September: 2012 Nassau County Youth Singing Contest Registration Begins

“Healthfirst is committed to nurturing the health and well-being of children,” said Pat Wang, Healthfirst President and CEO. “The Children’s Health Awareness Initiative provides families with local resources that encourage healthy activity and creative expression, enabling young people to develop their talents and form positive self-images.”

To learn more about the Healthfirst Children’s Health Awareness Initiative workshop series, please visit the Healthfirst Healthy Living website at www.hfhealthyliving.org.

About Healthfirst
Established in 1993, Healthfirst is a not-for-profit managed care organization that offers low or no-cost health insurance to eligible individuals and families living in the New York metropolitan area and New Jersey. It provides a variety of government-sponsored health insurance programs, including New York State's Child Health Plus, Family Health Plus, and Medicaid, as well as Medicare Advantage. The Healthfirst family of companies includes Healthfirst in New York, Healthfirst NJ in New Jersey, and Senior Health Partners (SHP), a managed long term care plan serving Medicaid-eligible clients in New York City. For more information, visit the company's websites at www.healthfirst.org and www.healthfirstnj.org.

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