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Healthfirst Joins The American Diabetes Association of Greater NY as Presenting Sponsor For 2014 Expo March 15th at Jacob Javits Center

NEW YORK, NY—December 13, 2013 – The American Diabetes Association of Greater New York proudly announces the presenting sponsorship of Healthfirst for the American Diabetes Association’s 2014 EXPO. The FREE community event will be held in the North Wing of the Jacob Javits Convention Center on Saturday, March 15, 2014 from 10 a.m.- 4 p.m. More than 10,000 attendees are expected from the Greater New York region,attracting both those families affected by diabetes, and all those interested in learning how to live healthier, active lifestyles, and change the future of diabetes.

“Diabetes is a disease that plagues many of our members and our communities,” said Pat Wang, Healthfirst President and CEO. “Our presenting sponsorship of this year’s American Diabetes Association EXPO reflects our overall mission to ensure that New Yorkers have access to resources that empower them to prevent and manage diabetes and reap long-term health benefits.”

Featuring complimentary health screenings and more than 90 prominent corporate exhibitors with the latest products, resources and educational information on diabetes, EXPO also highlightsinteractive events, celebrities, professional industry speakers, access to health care providers, multilingual presentations and diabetes prevention information, as well as active exercise and healthy cooking demonstrations, a family fun zone, senior zone and multicultural community areas.

American Diabetes Association Executive Director of Greater New York Kevin Shippy said, “We welcome Healthfirst’s sponsorship and support in joining the movement to Stop Diabetes in the most populous and diverse market in the U.S. Those families most affected by diabetes mirror Healthfirst’s customers and demonstrates its commitment to the Greater New York communities served by increasing diabetes awareness, education, management and prevention, specifically to the high risk populations.”

Diabetes affects nearly 26 million children and adults in the United States, and more than one million adults in New York alone. An additional 79 million have prediabetes, and by year 2050, if current trends continue, 1 in 3 adults will be diagnosed with diabetes. Type 2 diabetes is more prevalent in African-Americans, Latinos, Native Americans, Asian-Americans, Native Hawaiians and other Pacific Islanders, and are considered higher risk populations.

Make sure you join the movement and visit the American Diabetes Association EXPO, presented by Healthfirst, to learn how to live healthy, be more active and help change the future of diabetes. For additional information or to pre-register, visit www.diabetes.org/newyorkexpo or www.diabetes.org/newyork

About the American Diabetes Association

The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences,and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in Spanish as well as English.

About Healthfirst

Established in 1993, Healthfirst is a not-for-profit managed care organization offering health insurance to individuals and families living in the New York metropolitan area. It provides a variety of low-cost or free government-sponsored health insurance, including New York State Medicaid, Child Health Plus, and managed long term care, as well as Medicare Advantage.  It is also a Qualified Health Plan on the New York State of Health: The Official Health Plan Marketplace. For more information, visit the company's websites at www.healthfirst.org and www.healthfirstnj.org

Contact:

Betsy Stoller

ADA of Greater New York

212-725-4925 ext 3415

BStoller@diabetes.org

 

Laura Vialva

Healthfirst

212-801-1451

LVialva@Healthfirst.org 

 

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